1) JAY TURO
About Jay Turo: http://www.growthink.com/team/jay-turo
2) DAVE LAVINSKY
About Dave Lavinsky:http://www.growthink.com/team/dave-lavinsky?from=main
Just to help prove that they are experts and been doing this a lot longer than me.
Great now that they're certified experts, what are they certified for? These two are the founders of Growthink LLC at http://www.growthink.com/, which is a business plan development company. Woo! Exciting stuff... (hope you sense the sarcasm)
Ok, for a business plan what are key players or key investors looking for in your business plan? This is a good question for it takes money to make money. They said that these nine key factors are what you should be focused on in your business plan, in no particular order.
1) Executive Summary
2) Company Analysis
3) Industry Analysis
4) Customer Analysis
5) Analysis of Competition
6) Marketing Plan
7) Operations/Design and Development Plans
8) Management Team
9) Financial Plan
Now why are all these things considered key factors? Jay and Dave didn't mention, which one of these is the most important, so it's safe to say that all these key factors are equally important.
1) Executive Summary - "The Executive Summary is often the first thing an investor will read, so it has to be compelling as it shows the investor how the business will work."
2) Company Analysis - "The Company Analysis is the foundation for the company."
3) Industry Analysis - "It assesses the market by examining the industry development, successes, failures, economics, etc."
4) Customer Analysis - "This section allows the business to identify its target demographics and their needs."
5) Analysis of Competition - "This section identifies the businesses competitors. It also assesses their strengths and weaknesses while highlighting what makes the business better. "
6) Marketing Plan - "The component also addresses the promotion plan, product/service pricing, and all other areas dealing with marketing."
7) Operations/Design and Development Plans - " Closely related to this process are management and the Management Team component, which simply states and qualifies the people responsible for the successful execution of the work."
8) Management Team - "which simply states and qualifies the people responsible for the successful execution of the work."
2) Company Analysis
3) Industry Analysis
4) Customer Analysis
5) Analysis of Competition
6) Marketing Plan
7) Operations/Design and Development Plans
8) Management Team
9) Financial Plan
Now why are all these things considered key factors? Jay and Dave didn't mention, which one of these is the most important, so it's safe to say that all these key factors are equally important.
1) Executive Summary - "The Executive Summary is often the first thing an investor will read, so it has to be compelling as it shows the investor how the business will work."
2) Company Analysis - "The Company Analysis is the foundation for the company."
3) Industry Analysis - "It assesses the market by examining the industry development, successes, failures, economics, etc."
4) Customer Analysis - "This section allows the business to identify its target demographics and their needs."
5) Analysis of Competition - "This section identifies the businesses competitors. It also assesses their strengths and weaknesses while highlighting what makes the business better. "
6) Marketing Plan - "The component also addresses the promotion plan, product/service pricing, and all other areas dealing with marketing."
7) Operations/Design and Development Plans - " Closely related to this process are management and the Management Team component, which simply states and qualifies the people responsible for the successful execution of the work."
8) Management Team - "which simply states and qualifies the people responsible for the successful execution of the work."
9) Financial Plan - "It is also the area that shows the company’s profit. Investors pay very close attention to this area, because they want to know how their money will turn a profit."
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